SEASON 4 PREMIER CHALLENGE/PROMISE
We noticed last season, actually with every passing season, that more and more fans are watching Sons off their DVR. Such is the future of television. There will be no programming, only content. SOA had a huge jump when the show caught fire between seasons one and two. We grew almost 90%, which was fucking crazy. It settled back down the next season; we only had a marginal bump between seasons two and three. I was actually thrilled to get back all the viewers we had picked up the previous season.
When it comes to season four, I’m trying to run the trend, but there’s a wild card in the mix. I’m sure my friends at TV by the Numbers will have some predictions, but the trend indicates that we will flatline or drop off in numbers — as many returning shows have. Usually by season four of a series, the viewing audience is pretty much locked in. Not many new viewers showing up. So with that base viewing number purchasing more DVR’s, it suggests that our numbers could drop a bit in the live viewing, then spike in the +7. But the wild card is Netflix. I’ve gotten so many tweets and Facebook messages from fans who just discovered the show when it was released on Netflix a few months back. Now I don’t know if this will impact live viewing in any real way; perhaps it’s a push more for the season three DVD than the season four premier, but it’s something to at least consider.
Anyway. Here’s my challenge/promise: If we can see at least a ten percent bump in the season four premier — in both total viewers and the 18-49 key demo — I will pick a loyal SutterInk Twitter follower (I’m not tweeting but my account is still active) and a SutterInk blog follower — fly you and a guest out to Los Angeles, put you up in a non-shithole hotel and invite you to my house to watch episode 410 of Sons (After a thorough security check by Fox of course). I believe that is Thanksgiving week so I might even be able to convince a few cast members to join us. Perhaps we’ll call it a party. My wife, not only is she beautiful and loving, she puts out a nice spread.
So pass it on to the cyber-universe and all orbiting bodies with Nielsen boxes — watch September 6th. Let’s blow this shit up.
(via fuckyeahtommyflanagan)
